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Point of INTEREST Japan

So you're starting a new company or looking to change the image of your existing organization, you need a slogan to capture the fundamental essence of your company, to inspire, capture and generate trust in your target market...simple yet meaningful ...what to do?

Below are a few examples of catch phrases used by Japanese companies as well as some from foreign companies operating in Japan.

Toyota      “Drive your dreams”  in America “Moving Forward”
Toyota Nets  _______________________ “Make the Style”
Nissan          ____________________     “SHIFT_the future”
Honda          ________________      “The Power of Dreams”
Subaru             _____________________  “Think feel drive”
Mazda            _______________________    “Zoom-Zoom”
Mitsubishi       __________  “Heart-Beat-Motors”　until 2005
Sony                 _____________ “It’s a SONY.” “like no other”
Nintendo DS   ____________________________ “Touch!”
Nisshin Cup Noodle __________“Hungry?” / ”NO BORDER”
Mitsubishi UFJ Financial Group        _____   “Quality for You”
Mizuho Financial Group 　 ________“Channel to Discovery”
Kyocera 　___________________“The New Value Frontier”
Bridgestone ________________　“Passion for Excellence”
KDDI　_______________________“Designing The Future”
Matsushita Electronic Industria l_________ “ideas for life”
Hitachi　__________________________“Inspire the Next”
NEC　_____________________“Empowered by Innovation”
Toshiba Corporation　_____________“Leading Innovation”
Mitsubishi Electric ____________ “Changes for the Better”
IBM Japan　___________________“Business on demand”
Microsoft　_______________“Your potential. Our Passion.”
Pioneer　_______________________“sound. vision. soul”
Recruit　_________________________“Follow Your Heart”
Teijin 　___________“Human Chemistry, Human Solutions”
Eisai　__________________________“human health care”
Astellas 　_____________________“Leading Light for Life”
Phizer 　________________“Working for a healthier world”
Sanofi-Aventis　______________“Because health matters”
Tokyo Electric Power Company_______________“Switch!”
JT　___________________________ “The Delight Factory”
JAL _____________________________　“Dream Skyward”
Nippon Express _____________________　“With Your Life”
Fuji Xerox _________________　“The Document company”